Real Estate CRM and Marketing Software

Real estate CRM and marketing software helps agents streamline data, automate tasks, and close more deals. It allows users to respond quickly to clients with features like mobile compatibility, text messaging, and email automation.

Real estate agents deal with large amounts of data, leads and prospects. A great Real Estate CRM tool that understands this is Follow Up Boss. It offers a clean, simple interface and has a full suite of tools.
Pipedrive

Pipedrive is a CRM that helps you manage sales pipelines, track performance and predict revenue. It features smart docs, which enable you to send proposals, quotes and contracts quickly and easily and get e-signatures from clients. It also offers a free mobile application and a customizable dashboard.

One of the most useful features in Pipedrive is its visual sales pipeline, which shows the status of all upcoming deals and provides up-to-date forecasts. This feature allows you to customize the sales process by adding custom stages and steps. You can also add color-coded labels to each deal to make it easier to organize data.

The software is available in multiple languages and has an extensive customer support system. Its support center offers email, in-app, and live chat support.
Freshsales

The Freshsales suite offers a wide range of features for sales and customer engagement. Its easy-to-use interface and customizable features are praised by users. The suite is available with three pricing plans: Growth, Pro, and Enterprise. The Basic plan starts at PS12 per month per user and includes a limited set of tools for marketing and sales. The Pro plan is a better option for larger operations.

With Freshsales, teams can connect with leads over the phone, email, SMS and WhatsApp. It also provides omnichannel support and enables team leaders to monitor the progress of each customer. Its Freddy AI system predicts and understands customer intent.

The CRM software allows teams to customize contact information fields and create templates for mass emails. It also lets them track calls and purchase local or toll-free phone numbers.
Lasso CRM

Lasso CRM is a home builder CRM system that helps new homes builders, developers and agencies radically improve marketing and sell communities faster, easier and more profitably. It offers a customizable and easy-to-use user experience that includes email blast, website tracking, inventory control, and contracts.

With a home builder CRM, you can capture leads from any source, including websites, syndication sites, model home visitors and more. This allows you to identify and nurture those who are ready to buy and close sales quickly.

It also provides powerful prospect ranking and segmentation, so you can focus on the most qualified leads. The CRM can even help you create and track dynamic email marketing campaigns. It also integrates with DocHub, which allows you to edit and comment on documents directly within the CRM.
Buildout CRM

Buildout CRM offers all-in-one functionality that allows teams to automate emails, send text messages, and sync with MLS listings. It also offers website creation, prospecting tools, lead generation, contact management, and client feedback collection.

BuildOut CRM + Database is designed specifically for the commercial real estate industry. Its one-of-a-kind software lets brokerage firms house property data and log activities in a shared database. Its database features industry-specific data prompts and flexible search features. Additionally, users can delegate tasks, set reminders, and manage documents through a single dashboard.

The platform also offers a back-office tool that integrates with Quickbooks and records payments as deals. Its unique selling points include geo search tools that show options fitting a client’s needs and national property data, eliminating the need to buy data from third parties.
KW Command

KW command is an agent-oriented CRM that gives real estate agents the tools to manage their databases and businesses. The system is designed with the goal of helping real estate teams be more transparent and collaborative. It also provides the tools for them to make better decisions.

The KW command app allows real estate agents to manage their contacts, track properties, and share neighborhood data with their clients. It also provides a variety of marketing automation tools, including SmartPlans. SmartPlans are applets that allow agents to automate listing checklists, marketing touchpoints, and drip campaigns.

Moreover, the KW command apps provide a personalized home page that can be customized to suit an agent’s needs. It can include a daily dashboard for all tasks, updates, and goals.

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