Online Holiday Packages are travel arrangements that include a combination of flight, hotel accommodation and other tourist services. They are sold by tour operators, travel agencies or other trades acting as organisers and can be pre-arranged or customised. Packages are subject to EU rules on consumer protection, which cover booking errors, cancellation in exceptional circumstances and liability for the proper performance of travel services included in the package. If the organiser becomes insolvent while you are on holiday or your holiday is disrupted due to extraordinary circumstances, it must offer you alternative arrangements, or repatriate you (if necessary).
Tour companies usually include a hotel stay in their packages but it can be much cheaper to book accommodation independently and take the tour company’s transportation and sightseeing options as part of a separate booking. However, it is important to remember that the tour company’s fee goes into the price of the package so you will have to pay more if you go through them.
To create an effective holiday package, it is important to understand your target market. This will help you design your products, improve conversion and increase customer retention leading to increased profits. Using dynamic packaging software you can combine airlines, hotels and other travel products such as transfers and car hire into one easy to book package on your website. The travel software then provides the flexibility for the customer to add or remove components to create their ideal package.