An experienced british male voiceover can help you connect with your audience and make an impact. According to a survey, people trust British accents more than other nationalities’.
Authentic, warm and natural voice great for commercials, narrations, corporate and eLearning. Also available in a range of character voices and styles.
- Know Your Audience
Knowing your audience is vital to delivering the right message and engaging with the target demographic. It also determines the type of voiceover that best suits your needs. For instance, if you’re promoting a product that targets teenagers, it will be best to hire a male voice over artist that can speak their language and use slang.
The same applies when narrating a commercial or voiceing eLearning materials. The tone of the voice must match the content and be relevant to the audience. For example, a commercial that sells cologne to middle-aged men requires a more serious and emotion-filled tone than an explainer video explaining how to mount a TV on a wall. This is to ensure that the audience takes action after watching the ad.
- Listen to Samples
British voice actors tend to sound more exotic and distinguished than their American counterparts. They also have a more distinct voice that’s easy to identify and remember. Talented actors such as Sir Patrick Stewart, Stephen Fry, Martin Jarvis and Benedict Cumberbatch have a rich, deep tone that suits animation, sci-fi films, video games and audiobooks.
When selecting a British voice actor for your project, be sure to listen to sample recordings. Make note of the pacing and vocal tone, as well as whether they deliver the message with authority or warmth.
Many people associate a British accent with intelligence, which can work to your advantage when promoting luxury products. You can use this stereotype to your advantage by comparing your product to the prestigious Louis Vuitton brand.
- Ask for Demos
The best way to choose a voice over talent is to ask for a demo. This will give you a taste of their ability and range. Custom demos are often available and can be produced quickly.
A male voice can make a commercial feel authoritative and factual, perfect for promoting products such as cars or yachts. On the other hand, an explainer video advertising a pain-relieving product will require a caring, understanding tone.
Some of the best British male voices are Sir Patrick Stewart, Stephen Fry, Martin Jarvis, and Benedict Cumberbatch. They all have a unique, versatile style that is ideal for animation, video games, and audiobooks. Their deep, resonant tones can add a dramatic flair to any script.
- Ask for Recommendations
In the UK, there are many great voices to choose from. You could ask for recommendations from friends in the business or put out a casting call on a voice over site. However, this can be risky if you don’t know what to look out for and if the talent isn’t quite right for your project.
Male voices are often seen as more authoritative, factitious and serious, which makes them ideal for marketing products like cars, mortgages, insurance and banking. Meanwhile, female voices can be more chatty and relatable – perfect for explainer videos and more light-hearted e-learning.
Then there are characters voices like Sir Patrick Stewart’s deep, resonant voice or Stephen Fry’s mature tone and Martin Jarvis’ dramatic flair, both of which have made them popular for audiobooks and video games.
- Compare Prices
When hiring professional voice actors, you will usually get what you pay for. The best way to avoid being overcharged is to understand how the industry works. For example, radio commercials are governed by collective agreements with the major broadcasters like Global and Bauer and are priced on a fee-per-station basis.
Other projects, such as e-learning and explainer videos are usually priced by the finished hour. It is important for the client to understand that different rates apply depending on how they plan to use the recording.
Many people perceive British accents as being elegant and sophisticated. It is a trait that can be used to your advantage in your advertising campaigns. It will make your business stand out and become memorable to your target audience.