Choosing a voice for your commercial, narrating an explainer video or voicing your eLearning course is an important part of ensuring your project is delivered in the best possible way. You need something that will connect with your audience, keep them from hitting mute during commercial breaks or convince them to click ‘buy’ when they are considering your products or services. A British male voiceover can achieve all of this, delivering a voice that is warm and soothing yet captivating.
In addition to the tone and style of the voice over, you must consider your target audience and what type of emotions you want to evoke in them. For example, if you are selling a cologne that is aimed at middle-aged men, the narrator will need to be authoritative and serious. Similarly, if you are promoting pain-relieving cream for elderly people, a caring, sympathetic voice will be required. Taking these factors into consideration will help you narrow down your search for the perfect British voice talent for your project.
Once you’ve narrowed down your options, listen to their work and analyse the sound quality, diction and enunciation. This will give you a good idea of what they’re capable of and will help you decide whether or not their style is appropriate for your project. It’s also a good idea to ask for recommendations from previous clients and look for examples of their work online.
You should also take into account the location of your audience and what accent they relate to most. For example, if your audience is located in Wales and your project requires a Welsh voiceover, you must ensure that the male voiceover artist is able to deliver this correctly. If your audience are young adults, you may also require a voiceover that uses slang and street language.
Another factor to consider is your brand’s personality. If you want your audience to associate your product with sophistication and elegance, a british voiceover will be a good choice, as it will make them think of Queen Elizabeth II. However, if your product is more practical or utilitarian, you might want to choose a voice that sounds more laid-back and approachable.
Whatever your project requires, a professional and experienced British voiceover artist can provide the right tone and feel for it. It is a great way to connect with your audience, and you can find the perfect voice for your project on our website. We offer a range of Union and non-Union voiceovers, allowing you to post projects for free, and work directly with your chosen talent. We’ll hold your payment securely till you’re happy with your recording, and release it once your job is done.